Privacy Policy

MERKYBIKES LIMITED ("MERKYBIKES", "we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase products, subscribe to our newsletter, contact us or otherwise interact with our services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.

1. Who We Are

MERKYBIKES LIMITED

Company Number: 12311522

Registered Office:

6 Hockley Hill
Hockley
Birmingham
West Midlands
B18 5AA
England

Email: ride@merkybikes.com

MERKYBIKES LIMITED is the data controller responsible for your personal information.

2. Information We Collect

Depending on how you interact with us, we may collect the following information:

Identity Information

Name
Username
Date of birth (where required)

Contact Information

Email address
Telephone number
Postal address
Delivery address

Order Information

Products purchased
Order history
Payment status
Delivery details

Please note that payment card information is processed securely by our payment providers and is never stored by MERKYBIKES.

Technical Information

IP address
Browser type
Device information
Operating system
Pages visited
Referral source
Website usage statistics

Marketing Information

Newsletter subscriptions
Marketing preferences
Competition entries
Survey responses

3. How We Collect Your Information

We collect information when you:

Visit our website
Create an account
Place an order
Contact us
Subscribe to our newsletter
Enter competitions or promotions
Register for events
Submit product reviews
Communicate via email or social media
Accept website cookies

4. How We Use Your Information

We use your personal information to:

Process and fulfil orders
Deliver products
Manage customer accounts
Respond to enquiries
Provide customer support
Send order confirmations
Improve our website and services
Personalise your experience
Prevent fraud
Meet legal obligations
Administer competitions and events
Send marketing communications where you have consented

5. Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Performance of a contract
Compliance with legal obligations
Legitimate business interests
Your consent
Protection of vital interests (where applicable)

6. Marketing Communications

If you subscribe to our mailing list, we may send you information about:

Electric bikes
Product launches
Reviews
Events
Promotions
Industry news
Competitions

You can unsubscribe at any time by:

Clicking the unsubscribe link in our emails
Contacting us at ride@merkybikes.com

7. Cookies

Our website uses cookies to:

Improve website performance
Remember user preferences
Analyse website traffic
Measure marketing performance
Improve user experience

You can control or disable cookies through your browser settings.

Where required by law, we will ask for your consent before placing non-essential cookies.

8. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties including:

Payment processors
Delivery companies
Website hosting providers
Analytics providers
Marketing service providers
Professional advisers
Regulatory authorities where required by law

All third parties are required to process your information securely and lawfully.

9. International Transfers

Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place, including approved contractual clauses or other lawful transfer mechanisms.

10. Data Security

We implement appropriate technical and organisational measures to protect your information, including:

Secure servers
SSL encryption
Access controls
Password protection
Security monitoring
Regular software updates

Although we take reasonable precautions, no internet transmission can be guaranteed to be completely secure.

11. Data Retention

We only retain personal information for as long as necessary to:

Provide our services
Comply with legal obligations
Resolve disputes
Enforce agreements

Retention periods vary depending on the nature of the information and applicable legal requirements.

12. Your Rights

Under UK GDPR you have the right to:

Access your personal data
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Withdraw consent
Request data portability
Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact:

ride@merkybikes.com

13. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of those third-party websites and encourage you to read their privacy policies before providing personal information.

14. Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children without appropriate parental or guardian consent.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.

The latest version will always be published on this page with the updated revision date.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

MERKYBIKES LIMITED
Company Number: 12311522

6 Hockley Hill
Hockley
Birmingham
West Midlands
B18 5AA
England

Email: ride@merkybikes.com

17. Complaints

If you are unhappy with how we have handled your personal information, you have the right to make a complaint to the Information Commissioner's Office (ICO).

You can contact the ICO at:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: https://ico.org.uk

Telephone: 0303 123 1113

Effective Date: 5 August 2026